Lenor Japan クエン
For the 2023 debut of Lenor’s pioneering odor-eliminating detergent in Japan, the structural packaging needed to instantly communicate advanced efficacy. Operating on a highly accelerated, multi-month sprint timeline, I partnered directly with the Brand Expression team to develop a bilateral 3D structural pattern. Rather than mere decoration, this tactile texturing was engineered to visually echo the product’s core technology. It provided an aggressive, highly engineered aesthetic that elevated the consumer’s first impression and established a disruptive visual language for the new category launch.
Launched: Feb, 2023
Brand/Market: Lenor, Japan
Morphological Exploration & Cross-Functional Alignment
To define the optimal tactile language for the launch, I initiated a rigorous morphological study, engineering 11 distinct 3D structural patterns. This exploration was not purely aesthetic; it was a highly strategic exercise in cross-functional alignment. Utilizing high-fidelity, shaded technical drawings to clearly communicate the structural intent, I facilitated critical review sessions with both the Brand Expression team and R&D scientists. Together, we evaluated each iteration against a dual-metric: its ability to aggressively communicate the ‘odor-removing’ technology story, and its technical feasibility for high-speed blow molding and structural integrity.
Design for Manufacturing: Translating Form to Reality
Creating a dynamic 3D pattern in CAD is only half the challenge; the true test of industrial design is executing that vision in mass production. To translate the selected pattern into a manufacturable form, I applied rigorous Design for Manufacturing (DfM) principles specific to high-speed PET stretch-blow molding. Working closely with tooling engineers, I meticulously micro-calibrated the pattern’s geometry. By optimizing draft angles for flawless mold release and adjusting the groove depths to prevent material thinning, we ensured uniform wall thickness and maintained the bottle’s top-load crush resistance. This technical translation guaranteed that the aggressive aesthetic intent was perfectly preserved without compromising manufacturing line speeds.
