Along with the market demands for new products & experiences, the Eyeliner package for Maybelline was designed with the brand identity which is originally from a skyscraper of New York City. As well, the micro-sized tip for a better experience in the use was developed. In order to have proper guidance while users are in makeup, the soft stabilizing bumps besides the tip give gentle touch-feeling so that users can draw along. Plus, the curved tip can create different gestures in the use.