01 Profile
Designing the way a product looks, feels and works.
I’m Hyunjoon Yoon, a Senior Industrial Designer working across consumer products and structural packaging. I connect everyday human needs with engineering and manufacturing, translating insights into tangible experiences.My portfolio spans air care, home care and beauty. The work moves from understanding routines and exploring form to refining physical interactions, materials and production details—in collaboration with brand, R&D and manufacturing teams.
DESIGN FOCUS
Consumer products & packaging
APPROACH
Human insight + technical development
SELECTED SECTORS
Consumer goods & beauty
02 Expertise
FORM & FUNCTION
Industrial design & Product innovation
Concept exploration, form development and prototyping grounded in consumer routines and practical product requirements.
USE & INTERACTION
Human insight & Physical UX
Understanding how people handle, activate and use products, then making those interactions intuitive and easy to understand.
ENGINEERING & MAKING
Structural Design for manufacturing
Developing packaging geometry with engineering and manufacturing teams to balance brand expression, ergonomics and production constraints.
MATERIAL & PERCEPTION
Color, Material & Finish
Translating cultural insight and consumer research into color and polymer finishes that fit naturally into the home.