Scent in trash cans

For the Febreze Trash Odor Fighter, I contributed the core technological transition from a traditional rupture framed refill to a highly efficient, frameless membrane architecture.

CMF for bathroom

Project Chocolate aims to explore an irresistible FMOT by applying sensorial visibility through Color, Material, and Finish (CMF) to coordinate the scent experience…

Compact Detergent Packaging

The project was titled Asahi, drawing inspiration from the disruptive ‘Super Dry Nama Jokki-can’ launched in 2021.

3D storytelling

For the 2023 debut of Lenor’s pioneering odor-eliminating detergent in Japan, the structural packaging needed to instantly communicate advanced efficacy.

Bucket for life

Project Dashi focuses on developing holistic products that fit naturally into the regional consumer’s culture. It acts as a market enabler, driving growth by lowering the barrier to new technology while delivering a measurable leap in functional performance.

Package innovation for Shu

Following the strategic groundwork of our advanced concepts, I led the commercial packaging development for the 2019 Asia launch of the Shu Uemura Unlimited Breathable Lasting Foundation…

Designing for the Pause

Good design is born from acute observation. It is the practice of looking at a daily frustration and asking: how can we engineer this friction out of existence?